My Projects-Lean UX

Lean UX process is inspired by lean startup and agile development theories. It is collaborative, cross functional with less emphasis on deliverables and a greater focus on the actual experience being designed. We implemented the process in order to improve the video downloads on the android & iOS apps.

My Role

Process Research
User Interviews
Proto Personas
Wireframing
Prototyping
Design

Platforms

Android
iOS

Year

Sep 2019 - Feb 2020

Problem

TVFPlay app is intended to drive video downloads and thus get more video views per user. We have observed that the product NOT is optimized for downloading series & videos which is causing a number of negative reviews related to download/offline viewing.

Business Outcomes

Our success metric and definition of “done.” Business outcomes describe a measurable change we want to see in the world or in customer behavior. They are the signal we seek from the market to help us validate or invalidate our hypotheses. These are often quantitative but can also be qualitative.

Increase in the number of downloads/user.
Increase in the number of video views.
Speed improvement - Faster downloads, Benchmarking Youtube.
Improved offline mode.
Easy to locate the downloaded content.
Reduced number of customer complaints related to downloading.

User Outcomes

The goals of the people for whom we are building products. These can be end goals (e.g., completing a specific task like Download), Emotional or experience goals (e.g., not feeling like a technological savvy), or long-term goals (e.g., keep as much of my money so I can retire comfortably).

Watch downloaded videos while travelling.
Watch downloaded videos offline on phone.
Ability to view videos without wifi or data.
Easy to locate the downloaded content.
Being able to control the data usage & save up on mobile data.
Know exactly how much free space is on the device & actively prompt to free up space whenever possible.
Faster downloads
Slow speed alert
Lesser taps to download content such as a series or a video.
Better offline UX

Hypothesis Table

Competitive analysis

I compared the live TVFPlay website video player with the likes of Netflix, Youtube, Hotstar, Vimeo, Voot, Primevideo using common factors related to the video player. I also did the same exercise for the web mobile and in-app video player.

Analysis Report

Hypotheses statements

Used in quantitative research studies, these are the educated guesses or predictions about the relationship between user & the product or feature/s. All of these are testable statements.

High Risk - High Value

We believe the number of downloads/user will increase if the download button is on the video card for all our users. In order to achieve that, our app needs to prioritize the "Download to watch later" action over other video actions such as like, share, watchlist etc.

We believe the number of downloads/user will increase if the download module is easily accessible within 1 tap. In order to achieve that, we need to add Downloads to the bottom nav bar.

We believe we will be able to reduced the number of customer complaints related to slow download speeds & high data usage for all users by letting them take the control of their the data usage & save up on mobile data. To achieve this, app should make WiFi only download as the default settings.

We believe the number of downloads/user will increase if the download module is easily accessible within 1 tap. In order to achieve that, app needs to allow users to set the default download quality in the settings menu.

Low Risk - High Value

We believe the number of downloads/user will increase if we encourage users to start downloading content. In order to achieve that, we need to show show an empty state for the download module that pushes users to start downloading.

We believe the number of downloads/user will increase if we show the device space in relation to the downloaded content on downloads & settings view.

We believe the offline mode UX will improve for all our users if we start redirecting the users to the downloads view when the app accessed in offline mode.

We believe the offline mode UX will improve for all our users if all the downloaded content is grouped as per the series for easier consumption.

We believe the offline mode UX will improve for all our users if we enable auto play & playlist features for the downloaded content.

High Risk - Low Value

We believe the offline mode UX will improve for all our users if we allow users to delete downloaded content within 1 or 2 taps.

Low Risk - Low Value

We believe the number of downloads/user will increase if the download progress indicator is in the view at all times while downloading is in progress.

We believe that the downloading efficiency will improve for all users if they are able to download content quickly. To achieve this, the app should allow for downloading the whole series with just one tap.

These are the product changes, additions, or improvements we believe will help our customers achieve their goals and drive the business outcomes we seek.

Study Report

Prioritize the "download to watch later" action over Like, Watchlist & Share.
Remove the Download option from the More menu & show the Download button on the video card instead.
Empty state to encourage users to start downloading.
Downloaded content accessible within 1 tap.
Dedicated tab/in the 1st fold of the landing view.
Redirect users directly to the Downloads view when he is accessing the app in offline mode.
Downloaded content should be grouped as per the series for easier consumption.
Download progress should be in view at all times while downloading is in progress.
More controls related to downloading in the settings menu.
WiFi only download as the default settings.
Set the default download quality in the settings menu.
Show the device space in relation to the downloaded content.
Ask to delete the already watched content piece.
Downloaded content should be easy to delete when required.
Show slow connection speed toast message when we detect slow connection on users end.
Downloading the whole series should be allowed.
Continue watching indicator for downloaded content.
Show all the controls while playing a downloaded video in offline mode.
Give the same experience of PIP, Mini player, portrait & landscape video playing experience for downloaded content.
Ensure that thumbnails are downloaded before the content as recognition rather than recall.