I design prototypes & also prototype designs.

amit ayre

Hello World ✨

My name is Amit. I am a product designer from India. I have been designing websites & apps for the web, mobile & TV screens since 2005. I love working with product teams & the start up founders. I am also a guest lecturer at a design school where I talk about crafting beautiful product experiences.

Research & Analysis

While performing the user personas and market research, I create a detailed case study of the competitive space at the time of starting a project.

Information Architecture

I have worked with a number of early stage startups that have created new verticals. Studying the concepts of the offline world in order to create the online data structures is my speciality.

Interaction Design

I love designing for motion. Since my college days, I have been experimenting with 2D & 3D animations. Nowadays, I build animations in After Effects & Principle app.

Design Systems

A design system is a collection of patterns and behaviours that are consolidated in a singular place for efficiency and consistancy. I've worked on creating design systems that cover the entire paradigm starting from the smallest screen to large TVs.

Design Documentation

It is a key part of my design deliverables. I document design rationales and interaction patterns. Documentation helps me organize and deliver thoughts to stakeholders.

Product Strategy

I have worked with the product teams on growth hacking, MVPs, AB testing, sprint planning etc. Being a part of the web community from an early age & growing alongside with it has made me a well rounded web professional.

Frontend Design

I can build what I've designed. I've the technical competence in front-end technologies such as HTML & CSS/SASS. I write modern, clean, accessible, cross platform code. In 2012, for my final year dissertation, alongside a 20,000 word report I had also created a Responsive Wordpress Theme with a mobile first approach.

User Testing

I've conducted multiple usability testing sessions & one on one interviews. I can plan & execute the remote & in-person usability studies on my own. I'm well versed with the entire process from planning the tests & recruiting the participants to producing a detailed defects/fixes report.

Lean UX

Whenever there is an opportunity to implement lean UX on a project, I take the lead. I've a solid understand of the Lean UX process. I've conceptualized and started India's first digital prototyping company focused solely on measuring the user experience with a lean UX mindset.

Brands I've worked with



Full time design consultant & a remote team member of the product team at TVFPlay.



Started as a UX designer & later went on to head the design team at Zivame.


Bajaj Finserv

Design consultant Worked remotely & also in-person with the tech & product teams at BFL.

Honorable mentions: Cromaretail, Rediff, Reliance BigMRP, Nykaa, Faboom Fantasy, 9stacks Poker.